Artist of Egyptian Old Kingdom Essay Example | Topics and Well Written Essays - 750 words

Artist of Egyptian Old Kingdom - Essay Example As the study declares the pre-dynastic time period in the Egyptian history gave the actual form of expression to the Egyptian art. That was the time period when Egyptian art actually flourished and took a new meaning of its form. The third (3rd) and the forth (4th) Dynasty introduced the meaning of expression and freedom in the Egyptian art and culture. This trend was then followed by all the generations who come afterwards. Since an art has ample space to absorb all the possible changes in it, Egyptian art could also take in all the actions of exploration and freedom of expression in it. As explained by that the cases meant for burials and funerals of kings and their relatives are the most remarkable commemoration that exist since the time of the Early Dynasties of Egypt. He also explains that the alterations in the concepts of majestic burials are a symbol of advancements in not only the architecture and building. Infact this process of change and alterations can also be observed in the concepts of afterlife. The Egyptian art reached its culminating point in the era of Dynasty IV. Dynasty V and VI then brought the technical progress and advancements throughout the country afterwards. Explains that â€Å"an artist of old Egyptian kingdom did not hold any special recognition for the work he had done in his time.  The Egyptian art reached its culminating point in the era of Dynasty IV.   Dynasty V and VI then brought the technical progress and advancements throughout the country afterwards.

A Study of Market Segmentation for Uk Frozen Food Industry Essay Example for Free

A Study of Market Segmentation for Uk Frozen Food Industry Essay A Study Of Market Segmentation For UK Frozen Food Industry Abstract The objectives of this study are to perform market segmentation for a SME in the frozen food sector. The study could form a basis of segmentation framework for a SME like Eden Farm, the framework once developed from academic literature would help to undertake a market segmentation in the frozen food industry with relevant segmentation criteria which would form a basis of targeting strategy for the company. In this Dissertation, the literature on Market Segmentation is reviewed and relevant criteria for segmentation in an industry are understood. The typology from the literature identifying the variables for segmentation and relevant strategic tools for analysis of the sector is used to develop a framework for segmentation in the industry. The framework is applied to carry out a detailed segmentation of the markets for frozen food, an analysis is carried out to understand the target markets and strategic tools used to identify the target markets. Along with the segmentation of the markets, an analysis of the results is carried out and recommendations are provided for strategic growth of the company. Contents Abstract3 Acknowledgements3 Introduction3 Definition of the Company’s Issue3 Aims and Objectives of the Project:3 Literature Review:3 Review of Academic Literature for Segmentation:3 Market Segmentation:3 Definition of Market Segmentation:3 Segmentation Logic:3 The Segmenting-Targeting Framework:3 Segmentation Variables:3 Segmentation Criteria:3 Academic literature:3 Literature Review on segmentation in the food industry:3 Portfolio Analysis:3 Final Framework for addressing the Research Question:3 Research Methodology3 Research Objectives3 Research Approach:3 Research Strategy:3 Ethical Issues in Data collection3 Recommendations:3 Implementation Issues:3 Critical Reflection and Conclusion:3 Review of Work Process:3 Reflection and critical analysis of the process:3 Limitations of the process:3 Conclusion and discussion of results in an Academic context:3 Bibliography3 List of Tables Page Table 1 Detailed Breakdown of Frozen Food Products37 Table 2 Recommended Customers for EF49 Table 3. a Market Attractiveness for Segments49 Table 3. b Market Attractiveness for Segments50 Table 4 Business Competitiveness Scores for Various Segments50 List of Figures Page Figure 1Market Share for frozen food34 Figure 2Frozen food market share by manufacturers36 Figure3Frozen food market share by products36 Figure4Comparison of market shares of products37 Figure5Market trends for desserts38 Figure6Convenience store sales40 Figure7Convenience store market share40 Figure8Sales of Eden Farm by Market Segment41 Figure9Sales Trends in catering47 Figure10DPM Matrix49 Introduction The project report considers customer segmentation for the frozen food industry and evaluates the opportunities for targeted growth in the sector for Eden Farm, a UK based distributor of frozen food. The retail food industry is dynamic in nature and is very competitive for the distributors. However, growth opportunities exist in the sector when a thorough analysis is carried out and the targeted segments are evaluated. Hence, the study identifies growth strategies in the sector by using segmentation framewor k and relevant analysis. Definition of the Company’s Issue Eden Farm is a distributor of frozen food and ice cream across UK with a strong base in the North East and Yorkshire. The company’s prospect market is wholesale, cash and carry, symbol groups, CTN’s, forecourts, independent supermarkets. At the moment, the company is trying to increase its market presence in various sub sectors of the market. The frozen food retail is represented by many sub sectors and is composed of many market players. The business on the whole is variable across sectors and the levels of risk and opportunities for each sub sector and product is variable in nature.

Evolution of Storage Media Technology Within the Data Centre

Evolution of Storage Media Technology Within the Data Centre AN INVESTIGATION INTO THE EVOLUTION OF STORAGE MEDIA TECHNOLOGY WITHIN THE DATA CENTRE TO SUPPORT THE I/O REQUIREMENTS OF MODERN APPLICATIONS. Chandan Chandapura Ramesh (x14111306) Abstract Technology has always played a tremendous role in evolution of data storage media from the very starting punch cards to the present flash drives and from kilobytes to terabytes. The evolution of storage included from the standardization of storage devices i.e from large trunks of kilobytes storage media to very small microchip having the great storage capacity of gigabytes. However, in this paper we will look into evolution of storage devices from magnetic tape, magnetic drum, DRAM, FLOPPYs , CDs, DAT, DDS, MOD, , Micro drive, Multimedia Card SD card, Cloud backup solutions. Finally, in this article about evolution about storage devices, we will look into an assessment providing solutions for tiered storage solutions and its development with reference oracle, netapp tiered storage solutions and storage based on present storage trends. INRODUCTION As the time passed by, along with the time technology too has evolved in every step of life from basic needs to the advanced mode of humanity. Concurrently, the evolution in technology of computers has played a prominent role for humankind. Therefore, as the storage medium has also played a major role in computer architecture. Zetta. (2015) say as the computers evolved the storage mediums too had evolved, it all started from punch cards to present storage mediums like those that flash drives to SSD, companies have started to be relied on cloud backup solutions supported by data centers. As per the need of todays Business strategies the requirement for data storage has increased tremendously compared to past five years and to mitigate the costs over storage of data, it has been segregated and designed as structured, semi-structured and unstructured data and they have been stored. As the data is considered officially as corporate assets, there has always been attacks that are more vulnerable. Therefore, data hardening has been a big challenge but still many third party companies have been working towards its excellence. Few measures which have been considered under the improvisation level are SAN, Fiber channel over Ethernet (Fcoe), Internet protocol, Converged Network Adapter (CNA) etc. The storage network technology in the datacenters has been developed into many different configurations, which are DAS (direct attached storage), NAS (Network attached storage), SAT (Storage area networks). In further section we will look this structures with much more details. BACKGROUND: After looking into all the prospective over the storage media briefly will have a detailed discussion over each storage model and it evolution. Magnetic tape: PCMag digital group. (2015) say it was the first few recording mediums used to record music. The data recorded was actually in sequential format. It was manufactured by a ferromagnetic material the disadvantage of these tapes was they would be contaminated if they were not rolled and packed tightly. The tracks on storage device were running parallel to each other, which is called as parallel recording. In computing magnetic tapes are used to store auxiliary type of information. An excellent example for the computer system, which used magnetic tape, was UNIVAC. It had the capacity to handle 128 characters per inch so they were widely used in computers in earlier days. Magnetic drum: Webopedia. (2015) it was direct access storage device, which was metallic cylinder, which was coated by a material called magnetic-iron-oxide. The tracks recorded on the cylindrical device were stored in channels and it was capable of holding 200 tracks were the drum used to rotate at 3000rpm. But still it had a drawback which is that they were not able to store too much of data. DRAM (dynamic random access memory): it is a medium that is been used store the memory temporarily and it is been used widely in todays computer systems. It is made up of small capacitor and transistors. Dram has many cells and each cell is equal to a Bit. The elements on Dram are organized in rows and columns. Todays computers use these cells in megabyte modules. FLOPPYs: Riaz, Rashid et al (2015) say it is portable computer storage disks were data could be handled easily. They are more fragile, low at cost. It was highly dispensable for the people working on their personnel laptops and other processors. It poses a capacity of 250kb to 1.6 mb so it varies on the size of the disk. CDs, DAT, DDS, MOD, Multimedia Card, Micro drive, SD card were the next generation storage medias. CD-ROM was highly used to save and retrieve the data immensely on the systems. DAT was the digital recording table, which was actually released by the Sony in 1987. The main advantage is the data is recorded digitally rather that in analog style. But when compared to CD the performance of DAT is higher and advanced. Micro drives or so called flash drives are portable storage drives used to transfer small amount data very fast and efficiently and so on still the storage media has always been improvising till the present holographic storage formats and still going on giving out the services. Evolution of technologies in Data center storage services: Until now, we had brief discussion of different storage technologies in common IT infrastructures. SIEMON. (2015) say as the time has passed by evolution of DATA center has taken place in parallel. However, it was much more advanced as the data stored in the data center is considered as the corporate assets. so to store data securely different storage models have been introduced they are SAN, Fiber channel over Ethernet (Fcoe) , internet protocol, converged network adapter (CNA) under doff rent configurations like DAS (direct attached storage), NAS (Network attached storage), Further, in this paper will briefly look into every step of these evolution strategies. SAN (storage area network): [6] it is a high-speed network for the storage devices, which would be connected to the servers. The main advantage of SAN is it provides great assistance in backing up the data and disaster recovery. SAN uses fiber optic cable so that the data transfer rate from one location to different location will be high. Fiber channel over Ethernet (Fcoe): [6] it provides a great solution for the organizations possessing parallel network infrastructure issues. Fiber channel gives a high-speed data transfer protocol serially and standards for enterprise grade storage solutions, the transfer rates can be up to 10gbs. Fiber channels operate at great speeds like 4,16, 32 gb/s , but generally in IEEE 802.3ae standards the distance supported for 10GB Ethernet is 10km. so it is highly privileged in datacenters. Internet protocol:[6] it is group or singular drive which are combined together but they are not part of storage network but considered to be more over the internal storage media on personnel laptops. NAS (network-attached storage): [6] offers high-level storage solutions in file sharing services because the architecture is directly connected to LAN. However, because of these characters in NAS it synchronizes hardware storage resources into network, so it can be used to develop multiple networked services and by doing this storage utilization is very efficient. So based on the above technologies the storage solutions have been improvised but still there many technological labs still working on improvement on the performance, reliability and so on. Storage Media Solutions: In this paper will further discuss and present an assessment on tiered storage media solution on any top two companys depended on any context of the data at any particular time. We will be taking Netapp tiered storage solutions and Oracle tiered storage solutions. Tiered storage solutions: TechTarget (2005) the storage solutions are to segregation of data based on the company-defined policies to reduce the cost effectiveness of the data. The segregation may include different categories like performance, usage, security and so on. [6] Tiered storage consists few different tiers like tier 1, 2 and 3 data. Tier 1 includes highly sensitive data so data isolation is main aspect hence they are stored in expensive media solutions. Tier 2 data will consist of type two classified files so the storage media expense is reduced. In Tier 3 it consists of unclassified data the expenses are very less as the data is stored in in less expensive media. Oracle Tired Storage Solution Service: Oracle optimized solutions (2015) the main aim of oracle tiered solution is to provide highly efficient scalability and flexibility for the data. An always-new data storage trend was needed for better storage efficiency. As the data grows there was an opportunity arising for new wave lengths, Based on this aspects oracle offered optimized tiered solution to protect data as well, lower cost for storage and massive scalability. [3] providing Oracles disk and tape storage systems for better performance than many other storage media Introducing Oracle Storage tek modular tape gives a high throughput at lower cost and Oracle e Hierarchical Storage Manager provides configurable file system view and policy based management and data protection. They predicted that reduced deployment provides additional savings. Reduced data risk due to pretesting, ensured access and data integrity. They provide higher quality of the data availability and integrity. Oracle applies all the tiers for the data s torage solutions based on the client requirements. Oracle’s StorageTek T10000D offers outstanding bit error rate. it predicts that it offers 12.6 times better TCO than EMC isilonn soln. Netapp Tired Storage Solution Service: NetApp (2012) has great views towards the optimizing storage efficiency and performance. The main solution they give is, the right data at the right time at the right cost. Netapp provides a very different and unique way of solution for storing the data with an automated way of approach. The virtual tier provides a real time response to most of the demanding applications, ability to consolidate the data others tiers whenever required, conducting data cloning and SSD technologies. Basically provides reduced power -cooling storage. The developed flash technology in the [2] storage tiers of Netapp has helped in increasing the efficiency of the storage solutions. The key advantage of Netapp services provided for storage infrastructure will be the self-managing data-driven service layer. It helps mitigating the costs based on the performance for the classification of the data. The major feature to help the performance of the workloads would be the Netapp Flash Cache PCI-e-based modules. The workloads are like the file service workloads and OLTP workload etc†¦ Conclusion: In this paper, we initially discussed about the evolution of the storage media as the time it was integrated including the storage architecture. We even took a brief review about two companies’ providing storage services which are oracle tier storage solutions and netapp tier storage solutions. we actually had a view how both the companies mitigate the storage structure difficulties and provide a wide range of solutions for the clients which is a good prospective towards the development. The tiered storage solutions of each different vendors are competitive which indirectly supporting the development of the storage technologies. The tiered storage solutions describes the different levels of the storage entities set-up with different clients based on the value of the data. So we conclude telling that the development of storage solutions has to be much more improvised based on the requirement and developments. Bibliography: 1) Memory information. [Online] Available from: http://www.memoryinformation.com/dram.htm [Time accessed 2:38 am, date 4/6/2015] 2) NetApp (2012) â€Å"NetApp Virtual Storage Tier† [Online] 2012 Available from: http://www.netapp.com/us/technology/virtual-storage-tier/ [Time accessed 12:32 am, date 7/4/2015] 3) Oracle optimized solutions (2015) â€Å"Maximize Storage Efficiencies for Sharing Data Oracle Optimized Solution for Tiered Storage Infrastructure† [online] January 2015 Available from: http://www.oracle.com/us/solutions/oos/tiered-storage-infrastructure/tiered-storage-infra- bus-wp- 1911879.pdf [Time accessed 12:39 am, date 7/4/2015] 4) PCMag digital group. (2015) â€Å"ENCYCLOPEDIA† [online] 2015 Available from: http://www.pcmag.com/encyclopedia/term/46499/magnetic-tape [Time accessed 2.08 am, date 4/6/2015] 5) Riaz, Rashid. Floppy Disk.How Products Are Made. 1994.Encyclopedia.com.10 Apr. 2015 Available from: http://www.encyclopedia.com/topic/Floppy_Disk.aspx [Time accessed 2.48pm, date 4/6/2015] 6) SIEMON. (2015) â€Å"Data Center Storage Evolution†. [Online] 2015. Available from: http://www.siemon.com/us/white_papers/14-07-29-data-center-storage-evolution.asp [Time accessed 1:18 am, date 4/6/2015] 7) TechTarget (2005) â€Å"Tiered storage† [online] September 2005 Available from: http://searchstorage.techtarget.com/definition/tiered-storage [Time accessed 8:45pm, date 10/4/2015] 8) Webopedia. (2015) â€Å"magnetic drum† [online] 2015 Available from: http://www.webopedia.com/TERM/M/magnetic_drum.html [Time accessed 2.18 am, date 4/6/2015] 9) Webopedia. (2015) â€Å"SAN-storage area network† [online] 2015 Available from: http://www.webopedia.com/TERM/S/SAN.html [Time accessed 8:27 pm, date 6/4/2015] 10) Wikipedia (2015) â€Å"Digital Audio Tape†. [Online] March 2015. Available from http://en.wikipedia.org/wiki/Digital_Audio_Tape#References [Accessed: 8:10 pm, date10/4/2015] 11) Zetta. (2015) â€Å"The History of Computer Storage†. [Online] February 2015. Available from: http://www.zetta.net/history-of-computer-storage/ [Time accessed 4/5/2015, 11:35 pm] 12) Goda, K.; Kitsuregawa, M., The History of Storage Systems,Proceedings of the IEEE, vol.100, no.Special Centennial Issue, pp.1433,1440, May 13 2012 doi: 10.1109/JPROC.2012.2189787 URL:http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=arnumber=6182574isnumber=6259910 13) Knowles, Mike, Survey of the storage evolution,User Group Conference, 2003. Proceedings, vol., no., pp.362,367, 9-13 June 2003 doi: 10.1109/DODUGC.2003.1253418 URL:http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=arnumber=1253418isnumber=28042 1

Alienated People :: essays research papers

The Oxford dictionary defines alienation as; to estrange, isolate, detach, distance, to put a distance, to turn away from another person. Alienation, like a lot of other social attitudes and concepts, can give a wide variety of interests. I have found six main points in The Encyclopedia of Psychiatry, Psychology, and Psychoanalysis that have gotten the most attention and things written about alienation; A) Powerlessness: The feeling, belief, or expectancy that a persons behavior can't control some events whether positive or negative, B) Meaninglessness: The person feels incomprehensive in his/her social life and feels the "absurdity of life", C) Normlessness: High expectancies for, or commitment to socially unapproved ways to achieving a goal, one will go about achieving a goal in a not normally excepted way, D) Cultural Estrangement: person's individual values rejected by society, the image that the alienated value's not being standard to that of the environment around him/her, E) Social Isolation: The individuals low expectancy for inclusion and social exceptance, being lonely and commonly found a member of a minority or physically disabled, F) Self Estrangement: This focuses on the discrepancy or differences between one's ideal self and one's actual self. In the novel, The Metamorphosis, Gregor wakes up one morning as a giant insect and feels out of place. When Gregor sees his father and his attitude to him, Gregor feels alienated in that fact that his father yells and shows his anger and frustration to his son and throws an apple which gets stuck in his slimy backside. His father feels Gregor has not become successful and a failure. He probably also feels that he has let his sister down along with his mother for not being supportive enough as the father was not. Continuing with the same concept of Mr. Samsa not being a good father, Gregor felt alienated again by his mother and sister by not filling in the father role while his father was out or doing whatever. His mom and sister took things out of his room and the only thing left was a picture of a woman who he probably felt was the only thing close to him. His boss surely wasn't and his family was sure not there either. In I Know Why the Caged Bird Sings, Maya gets an incredible toothache and is taken to the dentist who refuses to work on her because of her race.

Stock Market and Stock Option Plan

Should the company implement the proposed employee stock option plan? In a typical stock option plan, the employee is offered a specific number of shares which he/she can exercise (buy) at some specified time in the future. The price at which the employee can buy the stock is equal to the market price at the time the stock option was granted (grant price). The employee's gain is equal to the market value of the stock at the time it is exercised, less the grant price. If the market price of the stock remains the same or decreases relative to the grant price, then the stock option is worthless. Stock options are typically offered to managers, most technical individual contributors and about half of the other professionals. Smaller organizations offer stock options more widely, in some cases to all employees In THTF case, stock options are offered to the former category. There are various factors that Tsinghua Tongfang should consider before implementing the proposed employee stock option plan. Future growth Stock options are appropriate for small companies where future growth is expected. Being a young company, THTF looks to be well posed for future growth. Cultural differences In China, there is high importance attached to feeling valued and having a sense of belonging. This results in Chinese companies having to maintain a good reputation for treating their employees well or risk unwanted attention. In the current economic climate, competitions for key employees are extremely fierce. Options, to a certain extent, do inspire loyalty and commitment and provide employees with a sense of ownership which is a unique and potentially powerful compensation tool. However, research (Economist’s article â€Å"False Options†) has shown that unlike the US counterparts, the Chinese rarely exercise vested stock options during their tenures at the firm. This may be due to the perceived notion in China where cashing out stock option may suggest disloyalty to the firm since once the options are cashed, the alignment of ownership and management no longer exists. Thus, options become an ineffective measure. Hence, there may a need for the company to consider the level of understanding among its Chinese employees with regard to options. An option may become an ineffective measure as seen from above. Educating employees is one resolution but the cost and logistical burden of such undertaking may outweigh the potential benefits for company and its employee. In THTF’s case, as the key management are pushing for the implementation of the stock option, it can be inferred that they do understand the usefulness of stock options. Retention Retention of employees is of great interest especially in the high-tech industry THTF was based in. Key management were highly sought after. Stock options can serve as a retention mechanism as stocks options will motivate employees to remain with the firm as they can see their investment grow. Stocks options will also encourage less risk-averse and optimistic employees or have employees that can increase value to work at the firm. This may be aligned with THTF interests. Therefore, stock options can help to retained and attract suitable people to work at the firm. However stock options can fall underwater due to bearish stock market conditions rather than poor firm performance and cause major morale and retention problems. This may lead to stock options not having their intended effects. Still, in this THTF’s case, they are currently in a robust and high-growth economy, thus stock prices are unlikely to fall. From an incentive point of view, employees benefit when stock price goes up, so stock options motivate employees to increase their company’s price. This si aligned with the shareholders interest as when stock price goes up, presumably value has been created. The stock options may get the employees to think like shareholders. Nonetheless, this may not be the case. An option holder does not share the downside in holding the stock. If the stock loses value, the option holder will simply just fail to exercise the option and thus avoid the loss. Risk that would scare off a shareholder is a matter of indifference to an option holder. This may lead management taking too much risk as the upside to taking the risk gives high paybacks whereas there is virtually no downside. In THTF, other measures need to be put into place to make sure of the interests’ alignment before implement stock options compensation. Employees From the employee’s point of view, receiving stock options is a huge benefit as the employee can reap financial success from the firm. But is it really so? The executives may suffer from the more volatility then the market as they are too under diversified with their stake too over concentrated in a irm. Employees should not put their eggs – instruments and salary – into one basket. Thus, this will lead to the undervaluing of options by the employees. This shows that options are wasted on employees. Market Paranoia Stock options compensation may also lead to the market being deeply suspicious of the corporation. When top executives are paid in stock options compensation, they get huge compensation packages which are hidden away from public scrutiny. Furthermore, stock options also dilute shareholders. Management may also manipulate the market before the stock options grant date to get a better deal for themselves which would lead to excess volatility. Thus, having stock options compensation may lead to distrust from the market, having long term adverse effects on the stock prices. Conclusion Given the current restrictions and ambiguities of the Chinese laws and regulations applicable to options, THTF should take a conservative approach to such practice. If THTF determined that the use of options is immediately necessary for the recruitment and retention of employees, the options should be granted.

Organizations should be treated as an-ongoing concern

IntroductionOrganizations should be treated as an-ongoing concern. This is because; there are a lot of revisions needed whether it is through reengineering, information system or its workforce so that the organization would be able to stand against competition. Organizations are made up of people who are responsible for certain operations in different fields and are thus inherently complex. Since change or revisions are the basic things that are needed in the organization, it is imperative that leaders must understand that a change to one component will always generate a rippling effect on other surrounding components (Abraham et al, 1997). Therefore, decision making should be done carefully and accordingly.Sustainability can be thought of as a way of protecting the options that are present. Sustainable development actually needs a fundamental shift from the traditional or routinely activities involved within the organization to a circular approach of borrow-use return. It offers a c ompelling strategic paradigm for guiding business in contributing to the society’s desire for balanced progress towards economic prosperity, social justice and environmental quality.If sustainability is accepted by the organizations, they should be able to understand the need of exploration and innovation as much as prescription and planning is needed. It frees the creative potential of the human mind and maximizes the potential for deeper learning within the boardroom. As a part of the business strategy, it has the ability to help the business performance of your organization to be superior and prosperous.Currently, the world’s most popular chicken buckets restaurant is in hot water and being complaints by the animals’ activist called PETA for an inhumane method of killing chickens for their 850 million buckets supply of chicken. According to PETA, chickens are carelessly slaughtered everyday; chickens’ throats are slit and put into tanks of boiling wate r in order to be dressed while still alive and feeling the pain. KFC gets these slaughtered chickens from West Virginia slaughter house. Obviously, KFC is not taking the demands of PETA because after two years their promise to abide the animal welfare still remains as a promise (Curlee, 1994). Unlike, McDonalds, Wendy’s and other food chains serving chickens took the demands and followed by the book. According to PETA KFC should: ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Follow the â€Å"Animal Care Standards Program† Lessen the quantity of ammonia in the air of their factory farms, develop the living spaces and lighting in chicken sheds, stop starving the chickens deliberately and make sure that the chickens are given mental an physical encouragement. ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Stop the slashing of the chicken throats, ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Use mechanized chicken gathering.There is actually no best approach for sustainability because it would depend on the certain goal that would be rea ched by the organization. Rather, superiors involved in the organizations must make their own decisions which are based on varying cultural and environmental factors that are present. However, in this variability, there are common entrenched behaviors and thought processes that have to be changed which is necessary in order to embrace sustainability.AnalysisThe problem and complaints against KFC has two social issues to tackle, first, business ethics and second corporate social responsibility. In the first issue, since KFC is a multi-national company, seeking for profits globally and competitive advantage against their main competitors, there are a very huge demand of KFC’s chicken, and their current method is a very easy and fast way to cope up with this demand. The big question is, what will KFC do?In search of customers and suppliers, individuals in business face a lot of challenges when they shift beyond their own business practice and culture in search of customers and s uppliers.   One tough question is:   How do KFC resolve the conflicts between their business strategy and ethical principles and those of the country in which they are doing business?   What to expect from other countries’ views of business ethics to be?However, because of the demands of the ethical business conduct, more especially that some governments pass anticorruption laws and that more multinational corporations (MNCs) formalize ethic codes and programs to support their internal ethical climate, more companies’ managers are becoming aware of the risk of expensive legal entanglements caused by doing business with firms having lower ethical standards than their own. Ethical practices are evidently crucial to establish an ethical work climate in strong corporate guidelines (Farmer and Hogue, 1985).These guidelines set the ethical tone of the corporation and let the employees know that management considers ethical behavior an important part of its business ope rations. It can be communicated through conduct codes which outline the company’s main expectations. Management stratagem, accountability structures, organizational policies, incentive systems, training programs, and decision-making processes should all work as one to strengthen the firm’s fundamental ethical beliefs. However, in the government sector, giving of preferential treatment is through numerical hiring and promotion goals and ratios, to women and minorities, is a critical affirmative action (Friedman, 1970).Public managers must make a selection of ethical judgments and decisions in pursuing the policy tasks entrusted to them. The KFC management considers ethical behavior an essential part of its business operations and can be communicated through mission statements while the government sector on the other hand, some public employers may operate under legal obligations to permit preferential treatment, others may opt to do so. Both of the circumstances, prefer ential treatment require difficult and controversial ethical choices.How important is competitive intelligence in KFC? Generally, competitive intelligence (CI) is applied to the decision-making and planning processes to improve the performance of the company. CI is the process by which KFC must gather actionable information about competitors and the competitive environment. It connects evidently unrelated signals, events, perceptions, and data into patterns and trends concerning the business environment. CI can be simple, such as inspecting a KFC’s annual report and other public documents (Blenkhorn & Fleisher, 2001). CI has its vital role in the business organization like KFC and in the government area.There is no problem in focusing to profit and competitive advantage as long as moral ambiguities are going to remain because no one can formulate policies that are morally justified under all circumstances. Ambiguity in fact does not diminish the importance of the issue; the m oral aspect of governance corresponds to the quality of public service and governmental conduct. If not, how can the general public trust that their businesses are fairly managed and that they haven’t conceded rights and freedoms to an irresponsible administrative state? Competitive Intelligence (CI) has been performed by most of the organizations in today’s business environment. Most senior executives practice CI in their daily activities as they try to understand how to make better position in their organization’s products or services in the marketplace (Krizek and Power, 1997).Only few founders can obtain the needed financial resources to launch their firms without having done at least some environmental scanning and identifying potential competitive danger. Companies that lack the range of resources needed to launch and maintain complicated or automated CT networks, the fact that the chief executive officer and senior managers act personally and continuously on intelligence gives them a chance in the competitive market place.The second issue, their corporate social responsibility, they stick to their current practice of slaughtering the chickens or switch to a more humanitarian way of method and will not put all attention to profits and competitive edge in order to fulfill their responsibility? Corporate social responsibility can be defined as the duty of organizations to conduct their business in a manner that respects the rights of individuals and promotes human welfare (Farmer & Hogue, 1985). While the level of social responsibility exhibited by multinational corporations is said to be improving, perfection has hardly been attained. Governments and people around the world seem to have an increasing interest in scrutinizing the actions of global corporations, in effect forcing international companies to be good corporate citizens.According to Maclaren (1996), corporate responsibility is supported by the concepts of multidimensional d efinitions and social marketing. In the multidimensional definitions concept, the focus is on the major responsibilities expected from companies. These major responsibilities include economic, legal, ethical and philanthropic dimensions. These responsibilities must be performed in order to benefit not only the company operators but also their employees, customers, the community and the general public.Social responsibility in business has been debated for a long time, and several sides of the issue have been presented by ethicists. This debate has been extended in recent years to include the operations of multinational companies. Thus, it is important to view some of the changes in the attitudes and behaviors of multinational companies and their perceptions of corporate social responsibility in light of the evolving nature and composition of global competition (Friedman, 1970).Business culture has turned its focus when the businesses penetrate globally. There had been dispute, argume nt, confusion and debate towards the subject â€Å"social responsibility† in business arena. Many believed that it is a tool to change the business set up to promote a more well working environment. However, there are also cynical about the existence of social responsibility and its role in managing the business.Even so in history, the topic of social responsibility has received so much attention when it first came into popularity in the developed world. It became controversial because of its inconsistencies with the free enterprise system. However, whenever we view today’s scenario, there are indications that social responsibility has become an obligation for any business, and that it is permanent fixture on the corporate business scene (Karake-Shalhoub, 1999).In order for KFC to give the demands of PETA and social responsibility, the company may apply some methods in corporate social responsibility and this is sustainability-change-efforts. Change may start at all le vels of the organization. However, the presence of strong leadership is essential to guide the changing processes that are needed for sustainability to push through. This is because, without the presence of good leaders and governance system that may support the movement, sustainability will never be achieved.Corporate Social Responsibility (CSR) has become the standard euphemism for the right social values that corporations oftentimes has neglected in their day to day practices and has the need to strive harder to achieve so as to solve the problem of those whom they have affected by their policies and actions. Its idea is; either radical nor is it new. The core belief is that the corporation incurs responsibilities to the society beyond profit maximization. Huge companies has the power to manipulate and influence the quality of life employees, costumers, shareholders and residents of local communities have in which they operate.A single corporate decision may change the lives of t housands of people (Petrovich, 1994). Managers or people who are involved in the corporate world should always bear in mind that power also entails responsibility. Business responsibilities must include the known and foreseeable results of business dealings whether the results of their actions have been recognized by law or not. Corporate Social Responsibility (CSR) is the continuing commitment of the business to be ethical and contribute to economic development while improving the quality of their workforce, company and including the society.The environmental demands are the ones that must not be overlooked. Every action that a corporation does always has consequences such as the cutting of trees for expansion. In this case, the corporate must reconsider and find different ways on how to manage this because it is very unethical and irresponsible of them to do this (Schwab and Brower, 1997).The hand of government would then be there to put a hold to any actions that the corporate do es which would be then considered to be harmful to the environment. Although many corporation disagree with the presence of the hand of government because for them it is not fair, it is quite appropriate if the corporation themselves would do a strategic analysis of what they are about to do because the government would never be tailing them if they have not done anything.ConclusionIn this respect, it is illustrated that businesses from different countries do not show the same level of dedication to being perceived as socially responsible. Moreover, it is also attested that firms across countries have variety of principles, processes and stakeholder issues to express that they are responsibly committed.   People expect firms not only to perform the traditional function of providing goods and services to all citizens who are willing to pay for them, but also to help society solve its problems. If these things are generally seen as desirable, and the firm does them, then it is socia lly responsible. If the firm does not, then some people may feel it is irresponsible.Moreover, incorporating and promoting increased public participation in dealing with plans and projects toward progress and development illustrates an efficient and effective measure to achieve more possible success of economic and social growth. Since the public is the foremost concern of every institutional and national improvement, it is very logical that public consultation will be highly incorporated as inputs to come up with sound policies that will reflect the preferences and general welfare of the society. Public participation will ensure developments that are in synch with the needs of the society and at the same time increase the likelihood of long-term and continuous growth for the whole country.Even though the issue is tackled in its complexity, it is no doubt that social responsibility has to play a great role in today’s business world. 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